The COVID-19 induced crisis has been identified as the most disruptive event in recent times. Its manifold consequences have affected various disciplines, like marketing, organizational behaviour, management practices and including but not limited to consumer behaviour. There are studies on the magnifying effect, poor hygiene, lifestyle diseases like diabetes, obesity, air-pollution have on corona virus. Yet, the literature is lacking on understanding whether the consumer cognition of Covid-19 will lead them to adopt a pro-environment behaviour. In the present study the authors seek to research this understudied area. Based on Affective Events Theory (AET). Accordingly, post literature review, an online survey was conducted with the respondents being eligible only if they had engaged in sharing practices during the covid period. A total of 347 responses were deemed fit for analysis. Structural Equation Modelling is used to demonstrate the fitness of the proposed model. The analysis reveal that covid-19 cognition can be a factor to indulge in environment friendly sharing practices. This research, thus, bridges the gap between cognition of covid-19 related pandemic and the intention of the consumers to indulge in pro-environment behaviour. 

The study expands affective events theory’s (AET) by including the cognition of external events or emergencies which have effect on internal work events. It is applied to establish the relationship between the current pandemic and PEB. Thus, a unique perspective for promoting pro-environmental behaviour has been identified in the study. 

Therefore, we examine possible changes in individuals’ pro-environmental behaviour in light of covid-19 pandemic, using Affective Events Theory. Recent research has empirically demonstrated that individuals can modify or adjust their values and/or behavioural tendencies to manage their concerns or anxiety arising out of either natural or human-made disasters. These behavioural modifications can be in different forms including the recognition of need for a healthy lifestyle. Thus, the individuals may opt for adopting sharing practices. likelihood to share again which is considered as PEB. Therefore, we hypothesize the following.

The Quantitative research methodology was applied. An online questionnaire was mailed to approx.800 prospective participants in India. Out of these 347 responded who had experienced the sharing practices during peak covid -19 phase April 2020 to May 2021. The sharing practices were defined as Uber, Ola cab services and Oyo Rooms. SEM was used to analyze the results.