Green marketing, often known as environmental marketing, is the promotion of eco-friendly goods, services, and projects. More specifically, the term "green marketing" refers to a wide variety of environmentally friendly methods and tactics. Examples of green marketing practises include making eco-friendly product lines, using eco-friendly packaging made of recycled materials, lower greenhouse gas emissions during production, adopting sustainable business practises, promoting products that are environmentally friendly, and investing profits in projects to offset carbon emissions. Growing public awareness over environmental issues has increased the popularity of green marketing. Although using green marketing techniques and messages can be more expensive than using traditional marketing methods, it can also be more successful because of rising demand.

According to the tradition of green marketing, companies release eco-friendly products or create the environment that goes along with them by using eco-friendly packaging or avoiding it, making products recyclable and reusable, using green energy to produce products, creating products from recycled materials to cut down on waste, etc. Business owners can employ additional strategies to develop a business strategy that takes advantage of the advantages of green marketing in addition to producing an ecologically friendly product. Businesses that are environmentally friendly prioritise the welfare of the world and future generations before immediate financial gain.