In the series of standards and certifications to be followed and obtained by the marketers, Halal Certification has drawn significant attention of marketers across the globe. Halal certification is no more confined to food products or cosmetics only but it is widespread now. The purpose of this paper to offer a systemic review of existing literature on halal-certification highlighting the scope, composition and direction of researches conducted on this topic. Bibliometric analysis was performed on a database of 341 documents published during 2003-2021 downloaded from the repository of Scopus with intent to offer meaningful directions for further research. 

The established and simplest meaning of ‘halal’ may be attributed to compliance with the principles of Islam. Whatever is allowed or defined as legitimate in Shariah is termed as ‘Halal’ and the forbidden ones are termed as haram. General perception about the term ‘halal’ limits this term to the area of products especially food items which is devoid of alcohol, pork and follows the defined process for slaughtering of the animals as per ritual but in reality it is not so. A clear distinction is made between ‘halal’and ‘Jhatka’ in case of meat and it is said that when an animal is slaughtered by a single strike of a weapon, the meat is termed as ‘meat after Jhatka’ and is forbidden (called as‘haram’) as per Islam. Present research makes an attempt to conduct bibliometric analysis in order to identify, examine and systematically classify the existing research on Halal. Bibliometric analysis is performed on a database of 341 documents downloaded from the repository of Scopus. Systematic review of existing literature on ‘Halal certification’ has been conducted with the inclusion of research papers published in journals and conference proceedings during a period of 2003-2022.

Analysis of most relevant source publishing researches on halal certification identified Journal of Islamic Marketing to be a top journal having the highest number of 54 articles followed by International Journal of Supply Chain Management -20, British Food Journal -9, Malaysian Journal of Consumer and Family Economics -9 and AIP Conference proceedings -9 respectively Analysis of most relevant affiliation based on their productivity in terms of number of articles published, Universiti Putra Malaysia, Universiti Teknologi Malaysia,Universiti Teknologi Mara and Universiti Kebangsaan Malaysia emerged as most relevant affiliations for publishing research papers on halal certification. Out of top 15 affiliations more than 10 universities were alone from Malaysia recording the highest contribution to the body of knowledge on halal certification.