Social media for business is as of now not discretionary. It's a fundamental method to arrive at your clients, acquire important experiences, and develop your image. Also, the organizations began utilizing extraordinary characteristics of web and have moved their market technique to online business. At the point when the world was inundated by a COVID-19 pandemic emergency, different exercises couldn't be done regularly. Exercises might proceed from home during an emergency by the utilization of a cell phone through the web, on the grounds that practically all individuals have their own cell phone, without requiring extra acquisition of equipment. For instance, they can utilize these instruments to impart through social media like the WhatsApp, Telegram, Zoom, Microsoft Team, and Edmodo applications to interface with companions and teachers. The main objective of this research is to enable reader(s) to understand the success factors that led to the massive success of Zoom video communications platform in a short span of nine years. This case study is a classic example of how Zoom video Communications platform has reached the pinnacle of success within a very short span of nine years by following the right set of strategies firstly by building a video first cloud based communications platform that is frictionless and versatile and could be used on any platform, gadgets and set of software globally without a proper installation platform, The also case clearly gives an opportunity to the readers to understand and appreciate the efforts of an entrepreneur in starting a workable business platform that is soon counted in the Unicorn club of the silicon valley startups just by following his instincts and also focused on open to change based on customer feedbacks and other stakeholders inputs. 

The public authority just as the private area has been in the bleeding edge with regards to the utilization of web-based media. For promoting tacticians, the message is straightforward: making due in the age of the enabled client requires less reliance on customary mass-showcasing strategies; understanding the job of innovation in moulding the commercial center and all the more significantly captivating the Social Media as a feature of the advertising tool stash turns into an essential goal. Social media for business is as of now not discretionary. It's a fundamental method to arrive at your clients, acquire important experiences, and develop your image. Also, the organizations began utilizing extraordinary characteristics of web and have moved their market technique to online business. Web has become one of the most beneficial apparatuses of advancing the items and administrations to draw in the interest group. Some of them got into the market as an e retailer; some others became content supplier, exchange intermediary, market maker or specialist co-op. In any case, perhaps the main reason that caused them to enter into the market is low hindrances to passage. Hereafter, the organizations started adding on the web framework to their plan of action too. Moreover, they changed the income models as a result of the exceptional profit from the web and adjusted and re-established the vital components of customary advertising. When of these pivotal turns of events; Social media has likewise turned into a defining moment because of its sensible chances from the point of view of business, for example, cost viability, efficient and commitment with clients. At the point when the world was inundated by a COVID-19 pandemic emergency, different exercises couldn't be done regularly. Exercises might proceed from home during an emergency by the utilization of a cell phone through the web, on the grounds that practically all individuals have their own cell phone, without requiring extra acquisition of equipment. For formal learning, individuals can make a move to utilize web-based media stages to attempt discussions effectively by utilizing PDAs, even tablets. Teens or grown-ups who are as yet considering in advanced education establishments can embrace ceaseless learning for their work tasks. For instance, they can utilize these instruments to impart through social media like the What Sapp, Telegram, Zoom, Microsoft Team, and Edmodo applications to interface with companions and teachers. On other hand, the expanded utilization of the web-based media has brought new difficulties with regards to the security of data. Client should subsequently get their workers and advances from outer and interior dangers. One of the methodologies is the utilization and encode the secret phrase to sign in to the gateway where every one of the people approved to get to the entry is given a unique password to just known client. Meetings through zoom or say zoom cloud meetings is software that allows video teleconferencing made by Zoom Video Communications. One could see the rise in the use of Zoom meeting in COVID-19 pandemic.

The main objective of this research is to enable reader(s) to understand the success factors that led to the massive success of Zoom video communications platform in a short span of nine years. The case also highlights the issues that crops up because the platform, once used by limited users basically few types of enterprises, was suddenly used by every type of user from a student to an academician to a government employee to party animals etc that surfaced various security and privacy concerns that haunted the company management. Moreover due to the Corona Virus pandemic most people were home bound due to nationwide lockdowns that led to adoption of the platform all the more for myriad purposes. Due to faster adoption and its use by multitude of users led to its scrutiny by various experts including government bodies, cyber security experts etc that either banned its use or issued directives to the citizens to be careful of the application. Reader(s) have lot of scope of understanding the privacy and security concerns related to the platform and how Eric and his team very responsively dealt with each concern and embarked on a journey to fix every problem and bug that users faced. In the process developed a more robust platform with enriched features. The case also leaves reader(s) thought provoked as the future is hazy for Zoom as once the pandemic ceases to create havoc and the people will resume normal professional and personal life and many new start-ups and established organizations develop equally competent product(s), will it or will it not affect its success.